Small businesses often shy away from print marketing, not because it doesn’t work, but because writing good copy feels intimidating. What should you say on a postcard? How do you make a flyer persuasive without coming across as pushy? That’s where AI changes the game.

With today’s tools, you don’t need to be a professional copywriter to create strong, compelling copy. You simply need to know how to leverage AI effectively. Here are three ways you can start using AI in print marketing today.

1. Eliminate the “Blank Page” Problem

Don’t know where to start? AI can generate headlines, postcard drafts, and flyer outlines based on just a few prompts, such as your business type, your goal, and your audience. You can then refine the copy so it sounds like you.

For example, a local landscaping company could input “fall cleanup services, friendly tone, residential homeowners” and instantly get copy for a postcard, door hanger, or flyer that says: “Leaves are falling, and so are our seasonal rates. Call today and let us do the raking for you.”

2. Tailor Messages to Different Audiences

Doing a postcard mailing? The exact copy won’t resonate with everyone. AI can take a single core message and adapt it for multiple audiences, saving you time and making your campaigns more relevant.

For example, a local coffee shop might start with a straightforward idea: “New fall drinks are here.” AI can spin that into:

·       For students: “Pumpkin spice fuel for your late-night study sessions.”

·       For parents: “A seasonal pick-me-up while the kids are at practice.”

Same product, different tone. That’s how you connect.

3. Repurpose Social Media Copy into Print

You don’t have to start from scratch. Already posting on Facebook, LinkedIn, or X? AI can help you transform those posts into postcard headlines, flyer content, or even door hangers.

A LinkedIn post about your company’s new product launch, for example, can become a flyer headline with a strong call-to-action: “Now Available in Your Neighborhood—Stop In Today!” Or that short Facebook caption can expand into a customer letter that feels more personal.

Print marketing is powerful. It’s tangible, it’s memorable, and it builds trust in ways digital channels can’t. If you’ve been holding back because writing feels overwhelming, AI just blew the door wide open!