Staying in touch without always trying to sell helps customers feel connected, valued, and loyal. Here are some simple, authentic ways to do it:

Send a Personalized Note

Mail a handwritten postcard or notecard in a beautifully printed envelope. Celebrate customer milestones like one-year anniversaries with a thoughtful message:

Sarah, thank you for being with us for a whole year! We appreciate your trust and look forward to many more.

These small gestures build emotional goodwill.

Check In with No Strings Attached

Send a short email from a customer success rep or account manager to check in on how things are going. No promotions. No upsell. Just genuine care.

Hi, Gordon. I just wanted to check in and see how your team is settling in with the new platform. Is there anything we can do to support you better? We're here for you!

Get Behind-the-Scenes

Mail out customer newsletters with "behind the scenes" info about your company, your team, and what goes into your product. If you're a craft brewery, for example, tell the stories (with beautiful photographs) of the farmers who grow the malt, give an "engineer insider's" look at how the vats work (with diagrams), and walk readers through the brewing process.

Let customers in on your values, team culture, and the passion behind your brand.

Use Social Media to Make Customers the Star

Dig the details! Share customer stories or spotlight users in action. "Meet Marla! She's been using our tools to streamline her small biz operations, and she's crushing it. #CustomerLove" These stories make people feel as if they're part of something bigger.

Shoot a Quick Text

Send a birthday message or a simple "congrats" text for a personal touch:

Happy birthday from the [company] team! We hope it's a great one 

Keep it short and completely sales-free.

These kinds of communication do more than keep your brand top of mind. They bring it to life. With every postcard, article, and social post, you're inviting your customers to be part of a bigger story.

So, get creative! Think of fun, unexpected ways to say "hi" and stay on your customers' radar. A little effort goes a long way.