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Hot Off the Press

How to Utilize LinkedIn

Each social media platform is a behemoth in its own. Many questions arise, like how do you post? What do you post? How do you set up a business page? How do you interact with other? In this article, we’ll break down how to succeed on LinkedIn as a business. So get ready and take notes, this will come in handy:

Create a visual profile—As with anything else your company produces, brand your social media profiles. On LinkedIn, you can upload a cover image and profile image. Make sure those images convey your business and at least one includes your logo.

Showcase company highlights—This is often seen as the “humblebrag.” On LinkedIn, and most social media, it is preferred and acceptable to post about your company awards, great work and amazing employees. Your company profile on LinkedIn should be all about why your company is awesome.

Post engaging articles—Along with showcasing company highlights, fill your business LinkedIn page with educational content produced by your staff. This is also known as “content marketing.” LinkedIn is a wonderful asset to your content marketing.

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